Societás CEO Melissa Sterry takes readers on a journey into 'Organic Origins' in her first feature for The GIN Lady's new section 'Green Tech' launched earlier this week.
Exploring the application of biomimicry to design, architecture and engineering, Melissa illustrates why biomimicry is one of the nine primary emerging design principles of the 21st Century. Giving a brief introduction to the history of biomimicry in design, Melissa goes onto give cutting-edge examples of biomimicry's application across several design genres, including Festo's AquaPenguin (below), Ross Lovegrove's Solar Trees (bottom) and Jean-Marie Massaud's Manned Cloud Hotel (above).
Rolling out across the summer, Green Tech correspondent Melissa will be presenting the new principles of design, exploring sustainable innovation developments and emerging trends across all design genres from civil engineering to renewable energy technology to product design.
Those interested in sustainable innovation in design, architecture and engineering should also read Melissa's 'Tomorrow's World' section in Sustained magazine and look out for her presentations at seminars, conferences and universities, details of which will be posted here and on Societás' website.
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